Extrategic Culture is a certified minority-owned culture-first social experience agency. We specialize in building performance-based experiences for brands to connect with multicultural consumers. Our integrated approach blends culture and strategy with audience intelligence, creative, influencer marketing, social media, experiential, and paid performance to create memorable experiences that drive brand growth at scale.
Extrategic Culture offers a dynamic, innovative, and forward-thinking startup environment that will empower your aspirations to leverage your skills within a collaborative, synergistic, and swift-moving culture. Our commitment to redefining what strategic means in the context of multicultural marketing has fueled our success and inspires us to pave a path forward. We’re driven to go the extra mile, exceeding expectations, pushing boundaries, and thinking beyond to deliver something truly extraordinary rather than ordinary.
We work with top-tier brands and are committed to fostering diversity and inclusion in both our work and workplace. While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
POSITION OVERVIEW
Our ideal candidate has 1-3 years of sales experience and a proven track record of turning leads into lasting partnerships. You will be a key player in driving revenue by building relationships with clients and ensuring the delivery of innovative marketing solutions that resonate with diverse audiences. This New York-based role will be pivotal in the end-to-end sales cycle, responsible for both generating new business and expanding existing client relationships through meticulous follow-up and consistent engagement.
KEY RESPONSIBILITIES
- New Business Development: Identify, prospect, and develop new business opportunities, turning them into long-term partnerships by leveraging influencer marketing, social media, and experiential strategies.
- Revenue Growth: Meet and exceed established sales targets by pitching and closing business opportunities that align with our client’s goals and audience needs.
- Client Relations: Build and maintain strong, productive relationships with both clients and agencies. Ensure timely and consistent follow-up to foster strong presence, and trust, manage expectations, and maintain partner satisfaction.
- Collaborate Internally: Work closely with our creative, strategy, and influencer teams to deliver compelling solutions and drive revenue growth.
- Sales Presentations: Deliver engaging and confident sales presentations that demonstrate how our campaigns help brands achieve their goals with multicultural audiences.
- Market Knowledge: Stay informed on industry trends, cultural shifts, and the competitive landscape, particularly in the multicultural marketing space.
- Prospecting: Consistently identify and develop new leads, leveraging tools and industry knowledge to stay ahead of the competition.
REQUIREMENT & SKILLS
- Experience: 1-3 years of proven sales experience, ideally in media, influencer marketing, or branded content. Experience with experiential marketing is a plus.
- Multicultural Marketing Expertise: Understanding of multicultural audiences, with experience selling marketing solutions that engage diverse communities, especially US Hispanic and African American segments.
- Sales Skills: Strong sales acumen with a demonstrated ability to close deals, meet targets, and drive business growth.
- Client/Agency Relationships: Existing relationships with clients and/or agencies are highly preferred, with the ability to develop and maintain new partnerships.
- Presentation Skills: Excellent communication and presentation skills, with confidence in delivering pitches to clients and decision-makers.
- Industry Tools: Familiarity with market research tools and prospecting techniques (e.g., Winmo, MediaRadar) is a plus.
- Self-Starter: Motivated, accountable, and highly organized, with a results-driven approach to sales.
- Cultural Awareness: A passion for multicultural marketing and an understanding of how to authentically engage with diverse communities.
BENEFITS
- Competitive base salary with performance-based commission
- Health insurance (medical, dental, vision)
- Paid vacation and holidays
- Flexible work arrangements (remote and hybrid options)
- Opportunities for career growth and professional development
- Inclusive, diverse work environment
Extrategic Culture is committed to diversity, equity, and inclusion in our agency. Extrategic Culture welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
